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Showing posts from February, 2015

Social responsibility and Corporate sustainability in context of social crime

Why India Inc. should evaluate their CSR priorities Corporate sustainability is derived from the concept of ‘sustainable development’ as defined by the Brundtland Commission--. ‘development that meets the needs of the present without compromising the ability of future generations to meet their own needs’. It has been around as a term since the 1960s but it actually came into prominence only in the last decade, when great multinationals began to adopt the phrase, Corporate Social Responsibility (CSR) to demonstrate their seriousness for delivering a positive social impact on the communities in which they are operating. Internationally, it has been observed that most of the companies tempers with the data to show their fake success in social responsibility efforts. In 2011, more than 4,000 corporate social responsibility (CSR) reports and company surveys were examined by a team at Leeds University. They found that the companies’ reports related to the CSR contain "irrelev